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Following Joanne's journey through the wonderful world of Pieces. Team Shazam. Fall 2011.

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December 19, 2011
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Final apple video.

December 19, 2011
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Final roller derby video.

December 19, 2011
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Final bowling video.

December 19, 2011
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Final version of the bike video. Added the title/ending sequences and tightened up all the loose ends.

December 19, 2011
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Settled on this for the time being, I plan on fleshing it out further during the break. The usability of the site is simple, it tells you the about, how to submit, and the gallery. I decided that the website should function as a forum for contribution. I was worried that the idea of allowing submissions would counteract the intent of the movement/campaign, which is to get people to go out and do things. I was afraid that allowing people to submit their own videos would put pressure on them to film the experience for the sake of the site, rather than actually being a part of it. 

I talked to Dylan and we came to the conclusion that allowing submissions would serve as a motivator rather than an inhibitor, since we cannot assume people’s reactions to the videos. The site is to function merely as a jumping off point, a source of inspiration. Where viewers want to take it after that is entirely up to them, including their choice to submit and share their experience. 

December 19, 2011
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Some quick mockups for the website. It took me a while to figure out the system and purpose of the site — whether it was a forum for contribution or if it was simply meant to deliver the videos/commercials. 

December 19, 2011
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Logo development.

I also settled on the name for the project, which is pause. I wanted it to be simple but not as obvious as simply sticking a pause button in there. While going through earlier iterations, I also realized that my mark was a little too similar to the pause fest logo, a definite no no. 

Making use of the elements within the pause button (circle + 2 lines), I finally settled on the logo featured above. From a distance, it looks like a pause button but as you get closer, you realize that the two lines also function as a ‘p’, type working as image and whatnot. I also started playing around with fill, negative space, and the interaction between the name and mark.

December 12, 2011
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"All The Woulda-Coulda-Shouldas
Layin’ In The Sun,
Talkin’ ‘Bout The Things
They Woulda-Coulda-Shoulda Done…
But All Those Woulda-Coulda-Shouldas
All Ran Away And Hid
From One Little Did."

~ Shel Silverstein

December 12, 2011
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"The very basic core of a man’s living spirit is his passion for adventure. The joy of life comes from our encounters with new experiences, and hence there is no greater joy than to have an endlessly changing horizon, for each day to have a new and different sun."

~ Chris McCandles

December 11, 2011
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"Maybe it meant something. Maybe not, in the long run, but no explanation, no mix of words or music or memories can touch that sense of knowing that you were there and alive in that corner of time and the world. Whatever it meant. There was madness in any direction, at any hour. You could strike sparks anywhere. There was a fantastic universal sense that whatever we were doing was right, that we were winning. And that, I think, was the handle – -that sense of inevitable victory over the forces of Old and Evil. Not in any mean or military sense; we didn’t need that. Our energy would simply prevail. There was no point in fighting – on our side or theirs. We had all the momentum; we were riding the crest of a high and beautiful wave. So now, less than five years later, you can go up on a steep hill in Las Vegas and look West, and with the right kind of eyes you can almost see the high-water mark – the place where the wave finally broke and rolled back."

~ Hunter S. Thompson